About Us

AWEsome Numbers was founded by clinical laboratory scientists who refused to accept “good enough” — and built a smarter, evidence-based path to patient safety and laboratory quality management.

50+ Years of Clinical QC Expertise
2008 Year the Collaboration Began
399 Ways Surveyed Labs Do QC Wrong
5 Critical Risk Questions Answered
Our Story

Built by Lab Scientists Who Refused to Accept “Good Enough”

AWEsome Numbers was founded on a simple belief: the statistical quality control science that transformed laboratory medicine remains essential — but today’s laboratories require greater operational visibility, stronger risk-based decision making, and clearer alignment with modern global standards.

Since beginning their collaboration in 2008, Zoe Brooks, Raymond Gerz, and the AWEsome Numbers team have been dedicated to helping laboratories build on proven QC methodologies while meeting the evolving risk-management expectations of CAP, CLIA, ISO 15189, and CLSI EP23. Through proprietary algorithms, interactive simulation, advanced analytics, and professional education, AWEsome Numbers translates complex statistical data into actionable operational intelligence — empowering laboratory professionals worldwide to optimize quality control decisions, strengthen patient safety, and implement change with confidence.

The result of this work is RiskGATOR — a cloud-hosted platform powered by the M.O.R.E. (Mathematically-Optimized Risk Evaluation) process that answers five critical questions every clinical lab manager needs answered: how often could this analytical process produce a medically incorrect result, what would it cost, and what can we do about it right now?

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Zoe Brooks
Co-Founder & CEO, AWEsome Numbers Inc.

“Replace complexity with clarity. That has been my mission for over 50 years in clinical laboratory science. RiskGATOR is the culmination of that work — bringing mathematical precision to decisions that directly affect patient lives.”

Award-Winning Research

Our team’s publications span over three decades of clinical QC science — from foundational theory to modern risk-based practice, recognized at AACC, CLSI, and CAP.

CLSI Standards AACC ISO 15189 CAP
What We Stand For

Our Core Values

Every feature we build, every algorithm we refine, and every lesson we publish flows from these foundational commitments to laboratory professionals and the patients they serve.

Patient Safety First

Every decision we make at AWEsome Numbers is measured against one standard: does it reduce the probability that a patient will receive a medically incorrect result? Patient safety is not a feature — it is our entire reason for existing.

Mathematical Precision

We believe that laboratory risk management must be grounded in rigorous mathematics, not assumption. The M.O.R.E. process applies proven statistical science to quantify risk in clear, time-based terms that every member of a lab team can understand and act on.

Empowering Lab Professionals

Clinical laboratory professionals are highly skilled scientists who deserve tools built for their intelligence. We eliminate noise — false-positive flags, redundant reviews, arbitrary rules — so your team can focus on the work that genuinely protects patients.

Standards-Aligned Integrity

RiskGATOR was designed from the ground up to align with CLSI EP23A, ISO 15189, CAP, and CLIA. We do not cut corners on compliance — we build the documentation, decision trails, and audit evidence your laboratory needs to pass any inspection with confidence.

Meet the Founder

A Legacy of Clinical Laboratory Excellence

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Zoe Brooks
Co-Founder & CEO, AWEsome Numbers Inc.

Architect of the M.O.R.E. Quality© process. 50+ years spanning histology, clinical chemistry, laboratory management, and QC software design. Former laboratory scientist at The Hospital for Sick Children. Award-winning researcher, educator, and the voice behind Zoe’s Blog.

CLSI EP23A ISO 15189 AACC
Zoe Brooks — Co-Founder & CEO

The Architect of M.O.R.E. Quality©

With over 50 years of clinical laboratory experience, Zoe Brooks is a visionary leader dedicated to transforming how the world approaches medical lab quality.

As the architect of the breakthrough M.O.R.E. Quality© (Mathematically-Optimized Risk Evaluation) process, Zoe has successfully bridged the gap between complex statistical theory and practical, intuitive risk management. Her mission is simple: replace complexity with clarity.

Through her leadership at AWEsome Numbers Inc., she introduced a revolutionary approach that moves beyond traditional Six Sigma and outdated statistical controls — leveraging mathematical algorithms that integrate directly with Laboratory Information Systems (LIS). Her methods help labs quantify risk precisely, optimize efficiency, save time, reduce operational costs, and ensure seamless alignment with ISO 15189 and CLSI EP23-A standards.

Zoe’s career spans the entire spectrum of the laboratory industry — from her early days as a Histology Technologist through decades of clinical chemistry, laboratory management, QC software design, and award-winning scientific publication. Her research, published in leading journals and presented at AACC and CAP, continues to challenge conventional QC thinking and set new standards for evidence-based laboratory practice.

  • 50+ years of clinical laboratory science experience
  • Creator of the proprietary M.O.R.E. algorithm framework
  • Publications spanning 1994–2025 in clinical QC science
  • Award-winning research presented at AACC and CAP
  • Co-founder with Raymond Gerz since their 2008 collaboration
Why AWEsome Numbers

Why Clinical Lab Managers Choose RiskGATOR

There are many QC tools on the market. Here is why laboratory managers committed to patient safety and evidence-based practice choose AWEsome Numbers.

Founded by Real Lab Scientists

AWEsome Numbers was not built by software engineers who learned about labs later. It was conceived, designed, and refined by clinical laboratory professionals with over five decades of hands-on QC experience — people who have personally chased false-positive flags, prepared for CAP inspections, and managed instrument failures at 2 a.m.

Science-first, built for the bench.

Proprietary Algorithms, Not Generic Software

The M.O.R.E. (Mathematically-Optimized Risk Evaluation) process is unique to AWEsome Numbers. No other platform quantifies patient-harm probability in time-based terms — estimating how often an analytical process could produce one medically incorrect result per hour, day, week, month, or year. This is not a rebranded sigma calculator. It is a fundamentally different approach to laboratory risk.

Unique IP. Unmatched insight.

Compliance Documentation You Can Trust

RiskGATOR was designed from the ground up to align with CLSI EP23A, ISO 15189, CAP, and CLIA. Every QC decision made through the platform is supported by documented, audit-ready evidence — so when your inspector arrives, you are prepared with the depth of justification that modern accreditation bodies expect.

Audit-ready. Accreditation-confident.
Scientific Publications

Award-Winning Research That Challenges Conventional QC Thinking

Zoe Brooks and the AWEsome Numbers team have been publishing peer-reviewed research and conference posters on clinical QC science since 1994. Below is a selection of key publications.

Recent Publications (2023–2025)

  • 2025 — Repeat after me: You cannot judge quality with only a QC Chart
  • 2023 — Impact of Seven Incremental Scenarios of QC Strategies
  • 2023 — Survey Shows 399 Ways to Do QC Wrong

Foundational Publications (1994–2007)

  • 2007 — Use Some Horse Sense with QC. MLO
  • 2000 — Critical Systematic Error Supports Use of Varied QC Rules. AACC
  • 1994 — Comparison of Material to Determine Bias in the Chemistry Laboratory. AACC Poster

QC Processes — Theory and Practice Series

Zoe’s six-part series on quality control in theory and practice traces the QC gap from its discovery to actionable remedies — including practical guidance for closing the gap between what labs assume about their QC and what the data actually shows. Published across MLO and other industry journals from 2006–2007.

Standards Contributions

The AWEsome Numbers team has contributed to professional standards development through the Canadian Society of Laboratory Technologists, CLSI working groups, and AACC — helping shape the global standards that clinical laboratories are measured against today, including ISO 15189 and CLSI EP23A.

Zoe’s Blog

Latest Insights from the AWEsome Numbers Team

Award-winning research and practical guidance from clinical QC experts who have been challenging conventional thinking for over 50 years.

Risk Management
2025

Change vs. Failure: Are You Wasting Time on QC Shifts That Are Actually Improvements?

Do you still assume all QC flags indicate clinical failure? In fact, change can be for the better or the worse. Learn how to distinguish analytically meaningful shifts from benign improvements — and stop delaying patient results unnecessarily.

Math Lesson
2025

Risk Metrics Provide a Clearer Picture Than Sigma Metrics: Math Lesson #1

The introduction of Sigma metrics to the medical laboratory was a pivotal shift — but sigma alone doesn’t tell you how often a process will harm a patient. This math lesson explains why risk metrics deliver far more actionable intelligence for modern labs.

News
2025

News Release: Risk Management MasterClass Rescheduled to August/September 2026

We’re delighted to announce that our free AWEsome Numbers Risk Management MasterClass has been rescheduled to give us the opportunity to make the experience even more valuable. Registration details and updated schedule coming soon.

Risk Management
2025

Risk Management Lesson #6: The Scientific Comparison of EFLM Vision and RiskGATOR

Finally! The value of the laboratory can be recognized and quantified. Imagine if you could quantify — and reduce — the number of Medically Incorrect Results (MIRs) reported each day. Lesson #6 shows you exactly how RiskGATOR makes that possible.

Risk Management
2025

Risk Management Lesson #5: Risk Management Asks and Answers Five Critical Questions

How would error in this test harm a patient? What would it cost the healthcare system in unnecessary repeat lab tests? Lesson #5 walks through the five questions every risk-based laboratory must be able to answer — and how RiskGATOR answers them automatically.

Risk Management
2025

Risk Management Lessons #1–#4: The Complete Foundation Series

New to risk-based QC? Start here. Lessons #1 through #4 build the conceptual foundation for understanding why traditional QC is insufficient, what Medically Incorrect Results really cost, and how the M.O.R.E. process transforms your approach to laboratory quality management.

CLSI EP23A Compliant
ISO 15189 Aligned
CAP & CLIA Ready
No PHI / PII Processed
Cloud SaaS — Zero IT Burden
Founded by Lab Scientists
Ready to Work Together?

Get in Touch with the AWEsome Numbers Team

Whether you’re a clinical lab manager ready to explore RiskGATOR, a researcher interested in our publications, or a healthcare organization looking to strengthen your QC program — we’d love to hear from you.